We’re thrilled to unveil our refreshed brand identity. While this is a significant change, our core beliefs are the same – seamless, outstanding service and quality from beginning to end.
We began the process by discussing what the Stephen Graver brand means to us, as a team and to our clients. The discussions led to conversations about competitors and clients, and ultimately, what we want Stephen Graver to be known for. Our business is built on the foundations of complete client satisfaction which is why word of mouth recommendations are so important to us and are what we live by. It’s the reason our clients come back to us time and time again and reflects the way we work and what sets us apart.
The notes from our discussions were summarised and distilled down into brand attributes, characteristics that reach across the business, from our external services to our internal processes. Realising our brand attributes enabled us to focus on our positioning statement for the business. One statement that encompasses everything that we do at Stephen Graver.
Our resulting statement ‘Concept to completion’ conveys exactly what we do. The design is the starting point and the foundation from which the project grows. We take time and care over every project to ensure that the functional requirements are met, whilst always looking for features to make every project personal and unique. Everything is designed and manufactured at our workshop on-site in Wiltshire, and skilfully completed within our clients’ homes. Whether it is a small piece of furniture, or an entire home renovation, our approach is always the same; concept to completion, seamlessly delivered to an exceptional standard.
Once we had established the positioning statement, we began developing the visual direction. We wanted to create an identity that encompassed the quality and professional service that our clients expect from the Stephen Graver brand, whilst displaying the welcoming and streamlined experience. We were drawn to the warmer colour pallets and typographic logo mark as we felt this more refined and welcoming approach was reflective of our ethos.
And there we have it. Our new brand look. We really hope you like it as much as we do, and we would love to hear your thoughts. You can request our new brochure here.
If you’re not already following us on social media, please do go ahead and take a look at our pages for all our most recent projects.
Thank you to all the team that were involved, including marketing strategy – Alison Woodhead and brand development – Natalie Drane.